Press Release
HWP ANNOUNCES EXPANDED PARTNERSHIP WITH PIAGGIO GROUP
Category: Business, CompaniesTroncossi Public Relations
Hamilton, Bermuda: Thursday, January 17, 2008 -
Hamilton, Bermuda – January 17th, 2008) – HWP today announces it has acquired the rights to carry Aprilia motorcycles and scooters in Bermuda, the result of an expanded franchise agreement with Piaggio Group Americas. Established in 1884 by Rinaldo Piaggio, and based in Pontedera, Italy, the Piaggio Group is one of the world’s top manufacturers of two-wheel motor vehicles. HWP is the only dealership on the island selling these top-of-the-line European cycles.
“We are thrilled to offer Aprilia motorcycles and scooters to the Bermuda market as part of our Piaggio line,” says Michael Rawlins, Senior Sales Manager (Cycle Division) at HWP. “Aprilia is known for technology, style, innovation and passion. They have become the industry’s gold standard and represent the cutting edge of European motorcycle production. We are thrilled to partner with Piaggio Group Americas to offer the RS 50, SR 50 and the Sportcity 125 to island residents.”
“Aprilia has been hugely successful in the competitive sphere,” says Romano Meini, South American Sales Manager for Piaggio Group Americas. “Such a deep commitment to racing has facilitated the development of the best possible technological solutions, all of which have found their way into the Aprilia product range. The sporting theme comes through in every model, and that will appeal to discerning bike owners who want the very best that the Bermuda market has to offer.”
Aprilia motorcycles are on display at HWP on St. John’s Road. The SR 50 retails for $3,550; the RS 50 retails for $4,950; and the Sportcity 125 retails for $5,200.Search Press Releases: