Press Release
Capital G Announces Radio Competition Winners
Category: Business, CompaniesCAPITAL G
Hamilton, Bermuda: Thursday, January 31, 2008 - HAMILTON, BERMUDA, January 31, 2007 – Capital G announced its nine lucky winners of the Bermynet Radio Personality Competition at a prize giving reception held yesterday at Capital G offices. Eight weekly winners received a Capital G bag filled with a T-shirt, Mug and an Umbrella. The grand prize winner received a $600 voucher from American Airlines in addition to a Capital G gift bag. The competition was carried out through a partnership between Capital G and the online medium Bermynet.com, to obtain insights into consumer preferences, generate buy-in for the Capital G brand and create ‘buzz’ around the radio personality. “Individuals may remember the voice of Graham, but during the competition radio listeners were introduced to Gary, Gladys, Glen, Darren and Jorge,” stated Michael DeCouto, Senior Vice President, Marketing for Capital G Limited. “We’re always looking for unique, interactive opportunities to get people to interact with the Capital G brand. We have seen a tremendous increase in our brand awareness and we’re pleased with the excitement the campaign has generated,” continued Mr. DeCouto. The competition entrants were required to select their favourite Capital G voice via a web poll conducted by Bermynet and each week from Monday, November 5th to Friday, November 16th, 2007, four winners were chosen. Nearly 400 people responded to the competition.Capital G first launched its Gonvenient, Gifferent and Gimple brand campaign in November 2006, strategically designed to differentiate itself from other local competitors and highlight its key competitive advantages. Grand Prize Winner
- Janelle Simons
- Shirmelle Gomes
- Miechelle Hollis
- Tiffanie Pitcher
- Tia Warner
- Keisha Pitt
- Cristal Fox
- Dominque johns
- Anthony Okwako
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